- Environmental Expert and Waste Advantage Magazine partner to deliver waste industry analysis
Posted by jason on 5th May, 2011
- Welcome to the Environmental Expert Blog
Posted by jason on 10th Mar, 2011
- Make your content titles count
Posted by admin on 4th May, 2011
- Environmental Expert’s 2000th customer is as exceptional as it is representative
Posted by jason on 27th Mar, 2013
- How to get the most out of promoting through an industry-specific portal
Posted by jason on 3rd Oct, 2012
- The Quick and Effective way to get Relevant Leads
Posted by admin on 3rd May, 2011
- New Feature! Publish your company’s memberships
Posted by jason on 28th Jun, 2011
- Environmental Expert becomes a PRWeb distribution partner
Posted by jason on 1st Sep, 2011
- New feature! Build your email blast distribution lists online
Posted by jason on 17th May, 2012
- Environmental Expert attracts 26 new premium suppliers at IFAT ENTSORGA 2012
Posted by jason on 1st Jun, 2012
Environmental Expert has been recognized by IHS, the leading global source of information and analysis, for being a sponsor and judge of this year’s IHS SPECTRUM Excellence Awards, which honor organizations that demonstrate leadership in the use of advanced information systems and best practices to achieve environmental, health and safety (EHS) and sustainability business goals.
Our very own IHS Spectrum award for sponsoring this year’s event
As well as sponsoring the event and promoting the awards to environmental industry professionals around the world, Environmental Expert helped evaluate and rate the winning case studies to determine the winner of this year’s “Best of the Best” award, which was presented to Chevron at the June 11 award ceremony. Check out the case study for Chevron’s award-winning project here.
IHS has also published all the winning case studies from this year’s awards on the Environmental Expert site. We urge you to take a few minutes to check them out and discover how large and small organizations within industries ranging from energy to cosmetics are tackling EHS and sustainability challenges.
We have some exciting news to share with you today! We’ve made it simpler to find the right solutions for your projects by giving you the ability to search and browse by application on Environmental Expert.
Sorting through a catalog of over 130,000 solutions can be a monumental task if you’re not sure about the technical name of the product that’s going to solve your problem. Searching by application turns that around and allows you to focus on the problem you need to solve and for what industry in order to get to the solution.
For example, let’s say you’re a mining operations manager looking for a way to treat wastewater from the mine.
You search on “water treatment mining” but browsing through product results can be frustrating because neither the product title nor summary give info about the applications they can be used for.
You switch over to the applications section and run the same search. The results shown look more promising.
You click on one of the application results to read more about it and find a couple products related to the application you’ve selected.
You click on one of the products to read more about it and discover it will help solve your problem. You then contact the supplier for a quote straight from the product page. It’s that simple.
Try out this powerful new tool today. We’ve already included over 1,000 applications and are integrating more suppliers’ application data every day. Oh, and by the way, you won’t find a search by application feature on any other industry marketplace. We’re the first!
On February 26, 2013, Environmental Expert added a new red letter date to its historical timeline when Taiwan-based Yes-Sun Environmental Biotech Co. Ltd. told our long-time sales consultant Bernie Jack they would like to send a dedicated email blast to a segment of our users opted in to receive messages from third parties. On that day, Yes-Sun Environmental Biotech, developer of an innovative organic waste treatment technology, became Environmental Expert’s 2000th customer.
While our 2000th customer seems, at first glance, to be an exceptional case (Yes-Sun is our first ever customer in Taiwan and they didn’t purchase one of our popular subscription-based lead generation packages), it is in many ways representative of how Environmental Expert has developed over a 14-year history that began back in 1999 in a tiny apartment just across the street from Madrid’s Retiro Park.
Back when the Y2K bug was still scary and internet startups were wondering who would be left when the dot-com bubble burst, Environmental Expert was forging a business by offering an affordable alternative to trade show lead generation that could unite markets across the world. Our first customer, an air dispersion modelling software company called Lakes Environmental Software, joined us in the summer of 1999. Lakes was based in Waterloo, Ontario, nearly 4000 miles away from our Madrid headquarters, and it only took a few phone calls to start a business relationship that lasts to this day. Yes, our first customer, Lakes Environmental Software, is still with us 14 years later.
Soon after Lakes signed up, Environmental Expert began helping businesses all across North America and Europe generate valuable online business leads for their environmental solutions. Expansion into every continent of the world would soon follow, right about the time the dot-com bubble burst, as a result of a firm commitment to helping businesses reach markets they would have trouble reaching without a truly global platform like Environmental Expert to give them a hand. That commitment would eventually allow us to help over 30,000 suppliers and vendors generate leads, of which over 2,000 are now paying customers. At a time when our Asian audience has finally surpassed our European audience, a Taiwan-based business becoming a client doesn’t really come as such a surprise.
And it doesn’t come as a surprise that Yes-Sun chose to purchase an email blast rather than one of our online lead generation packages. Environmental Expert has always been committed to generating leads for our customers, no matter what channel could work for them. At times, a strategically-placed company profile in a smart directory does the trick. Other times it’s a newsletter sponsorship. White paper distribution may be what it takes to garner interest for some, while for others uploading a full product catalog to a trusted platform like Environmental Expert may be what it takes to catch the eyes of industrial buyers. Yes-Sun needed to reach a very specific market so an email blast was the answer for them. What matters is that they generate leads at an affordable price, just like it was in the beginning.
The other constant at Environmental Expert from customers one through 2000 has been a diverse staff. Bernie, the sales consultant behind customer number 2000, is from the United Kingdom but the same can’t be said for the colleagues sitting on either side of him. We currently employ 17 full-time staff with 11 different nationalities. Back in the days when we were bringing our first customers on board, I had a Dutchman sitting behind me and a New Zealander to my left (I’m from the USA), all three of us packed in the bedroom of a tiny apartment.
The diversity has remained a constant and a pillar of our success. I’m proud to say we’ve long since abandoned our apartment and we’ve been in a proper office for many years now. Even though the office has changed, the fundamentals (affordable lead generation solutions, treating the global market as one & staff diversity) have remained the same over the years. Our 2000th customer, Yes-Sun, unique as it may be, is also representative of what Environmental Expert has been, is, and will continue to be.
We’d like to let you know about an exciting new feature recently launched for members of our pEEple professional network.
Your Activity and News Feed helps you follow what’s going on with your professional network and all the topics that interest you specifically.
The Activity and News Feed displays your connections’ status updates, the latest industry news, upcoming events, brand new products & services, and job opportunities. And you can easily personalize what’s showing on your feed by specifying your areas of interest!
Check out the My EE news feed. You’ll be prompted to sign up if you’re not already a member of the pEEple professional network.
Your news feed is just a click away
Your news & activity feed is accessible by clicking on My EE at the top left corner of any page of Environmental Expert.
Filter your feed to see specific types of stories
You can filter your feed by story type: pEEple (updates from your professional network), news, upcoming events, new & updated products, and job opportunities.
Get started by defining your topics of interest
To get started, define your topics of interest. You can be very specific here in order to ensure you see only the most relevant stories to you.
Now you’re ready to check out your news & activity feed. We hope you enjoy it and keep providing us with your feedback and how we can improve to better serve your needs.
Environmental Expert is all about helping environmental industry professionals find the right suppliers & solutions and stay up-to-date with industry trends, policy developments and new technologies.
That’s why we’re excited to start 2013 by upgrading our site search functionalities and making your job even easier.
Here’s a rundown of the new features you should take some time to check out today:
A general search on Environmental Expert now defaults you to the section of our site where you’re most likely to find what you’re looking for, thus saving you time. Searching on “waste management” provides a list of services. Enter “skimmers” and you get a list of equipment. Search for a person’s name and a list of matching members of our pEEple network is displayed…
Effortlessly search in other sections of the site
If the intelligent search doesn’t get it right on the first try, not to worry. The top filter on the left sidebar shows you the number of results for your keyword within other sections of the site so you can switch in a flash.
Drill down without the guesswork
The new search makes it easy for you to get to the specifics. For example, if you run a search on “aerators,” the Related Terms filter on the left sidebar will reveal a list of all the different types of aerators we have on the site.
Enjoy the improved design & user interface
And of course we’ve implemented a few changes in the search design and interface to improve usability. Easy-to-remove filters, breadcrumbs & a prominent page title show you exactly where you are, unfolding filters to avoid clutter…
We hope you enjoy the upgraded site search. Give it a try today.
Additional upgrades to site search will follow throughout the year, so if you have suggestions for improvements, feel free to send us your feedback.
When many of us marketers think of industry-specific portals or online trade publications, we immediately think of company directories we can browse by category or keyword and filter by a number of other relevant criteria. While getting your company and its product/service offering to appear in a directory is still a part of advertising through an industry-specific portal, it is in reality only the tip of the iceberg of what you can achieve by marketing through these types of sites.
The truly great thing about industry-specific portals is their ability to give B2B marketers easy access to multiple channels. These websites go well beyond a directory listing by allowing you to take advantage of pretty much any marketing channel under the sun, including the hottest ones out there: social media campaigns, display ads, email marketing to fresh distribution lists, as well as content marketing in all its forms (blog posts & articles, white papers, company news, videos, webinars…you name it), not to mention the boost in SEO your company will get when certain pages hosted on the portal manage to patch up the shortcomings of pages on your own website that may be failing to rank highly.
Some industry-specific websites allow you to run campaigns on a per-channel basis, while nearly all will bundle all the channels together into one comprehensive package, the primary goal of which is to generate leads for your business using whatever channel or channels prove most successful.
As with any marketing endeavor, businesses that are most involved are the ones most likely to get superior results. So once you’ve decided to take the leap and sign up with an industry-specific portal, what exactly does it take to get great ROI?
Here are a few tips:
Make sure your most recent content is published – While forming a hub for your online presence, your company profile and product/service catalogs are unlikely to get the job done alone. You also need to reach out to the portal’s audience by publishing fresh content in the form of news stories, blog posts, technical articles, white papers, videos & case studies. Once you have a schedule in place for publishing periodic content, make sure the portal receives these immediately, ideally by email or RSS feed.
Make sure the portal is distributing your content – Once you’ve solved the first step, you need to find out what channels the portal uses to deliver your content to your potential customers. Do they distribute your content via newsletters, social media, RSS…? Don’t assume and don’t let your content lie dormant on the site. Make sure the portal distributes it in such a way that it will get your prospects’ attention.
Follow up on your leads – Effective portals will allow you to easily segment leads by type of interaction so that you can follow up with them in the most appropriate way and increase the chances of a conversion. For example, you may want to call prospects who have requested info within one business day, send a follow-up email to prospects who have downloaded a brochure within three business days, and so on. You need to make sure leads generated through the portal make their way into your lead nurturing program and get followed up in the appropriate manner.
Calculate the value of the results – If you don’t know the value of the most important actions prospects take (sending an RFI, downloading a brochure, viewing a video, etc.), you need to calculate that first and foremost. Once you have those figures in place and assuming the portal segments your leads properly, it’s easy to calculate the value you’re generating through the industry-specific portal.
Get help optimizing your content – It’s in every industry-specific portal’s best interest to do what it takes to generate the right leads for you. The best portals will optimize your company profile and product catalog entries for SEO to ensure this happens. Get involved in this process. Ask questions and learn from them. At the same time you increase your chances of success by polishing up your company profile on the portal, you may pick up a pointer or two for what SEO strategies to employ on your own website.
Find out if the portal cares about your time – Again, it’s in the portal’s best interest to generate the right leads for your business, but you surely don’t want to spend all day figuring out their content management system, assuming they have one available for you, and updating content. While the availability of a CMS is great for the occasional edit you may want to make, it’s quite daunting to have to update your entire product catalog when the time comes. Ask the portal if they can help you publish the right content on their site. The best portals will happily do this as they know this saves you time and ultimately increases the ROI of your campaign.
Environmental-Expert.com is an online resource for environmental industry professionals that offers various levels of lead generation services for businesses that sell solutions such as air pollution control, environmental management, renewable energy, waste management, industrial recycling, wastewater treatment, soil & groundwater treatment & more.
We all know what a daily struggle it has become to keep our email inboxes clean. And whose inbox hasn’t suddenly been bombarded by messages from companies, both shady and legit, who seem to think you’re their target market? Unfortunately, experiences like these cause many marketers to balk at the proposition of renting an email list from a third party and miss out on what can be a profitable addition to any marketing strategy.
While the market is peppered with disreputable list owners who have bought, stolen and scraped their way to enormous email lists segmented by pretty much any industry under the sun, there are also many honest list owners whose lists are strictly opt-in, who care about their subscribers receiving relevant messages, and whose subscribers appreciate receiving updates and offers within their area of interest.
As long as you make sure you’re dealing with a reputable list owner, there are plenty of good reasons to generate new leads by renting a third party email list. Here are five reasons to get you started:
Reach brand new potential customers
Sure, you have a properly segmented in-house list that’s taken you years to build. But no matter how much effort has gone into building your own list, it’s unlikely you have the email address for each and every one of your potential customers. It’s a good idea to give your own list a break every once in awhile and send your messages to a fresh set of prospects who may be less familiar with your offering. You may even get a better response from third-party lists if your own list has become a bit desensitized to your messages.
Associate your company with a well-known brand
This is especially true when renting lists from niche publishers or associations that are trusted sources of information in your market. You don’t get this advantage at all when dealing with general list rental companies & brokers, meaning the recipient may end up thinking your company is sending spam. Whatever list you rent, make sure the list owner is compliant with email deliverability best practices (subscribers have opted in to third party communications, subscribers can easily unsubscribe, etc.)
Get immediate results
As a marketer, you don’t want to leave things until the last minute, but let’s face it, there are times when you need to generate leads fast in order to reach your targets. Sending the right message to a third party list can make the difference overnight. Rented email lists are also great places to quickly test the market’s reaction to your latest campaign, so you know right away whether to roll out the campaign to other target audiences, tweak it or pull the plug on it altogether.
Easily measure your campaign’s success
Most list owners will provide the number of deliveries, opens & clickthroughs for you. That means you’ll only have to worry about tracking the number of conversions on your end. You can do this by creating a special campaign landing page and/or tagging the links in your email so you can track how many reached the goal through your web analytics software. You can then compare these stats with your own lists and with other third party lists, as well as measure the ROI of the campaign.
It’s low risk
You can typically rent a B2B email list for a small minimum investment of a few hundred dollars. That small investment will then allow you to send your message to a sample target of the third party list in order to determine ROI for your campaign. If you get good ROI on the sample group, you have a great reason to invest more budget on your entire target audience. Convincing your boss is a breeze as well.
Environmental Expert is an online resource & marketplace for environmental industry professionals. We offer online marketing services for suppliers of environmental equipment & software solutions, event organizers and providers of engineering & consulting services.
Advertisers can rent customized lists of Environmental Expert users who have opted in to third party communications. Build your list and get a quote here >>
Response to Environmental Expert’s B2B lead generation solutions for suppliers of environmental equipment, software & services was at an all-time high at this year’s IFAT ENTSORGA show (May 7-11 in Munich, Germany), which was attended by Maarten Van Donk, Environmental Expert founder and CEO, and Paul Webster, Head of Sales. At the show, a total of 26 companies signed up for our premium sponsorship packages, which are designed to deliver qualified leads from a community of environmental professionals that consists of engineers, project managers, experts, and industry buyers.
This year’s IFAT ENTSORGA show attracted approximately 125,000 visitors and nearly 3,000 exhibitors from around the world, breaking previous records. Since 2005, Environmental Expert has partnered with IFAT ENTSORGA and its organizer, Messe München, to promote the exhibition to a broader audience of environmental professionals, while IFAT ENTSORGA has promoted Environmental Expert’s permanent online exhibition to its audience. Environmental Expert cooperates with environmental industry shows around the world to facilitate matching of buyers and suppliers, whether it be face-to-face or online.
Environmental Expert’s nearly 30,000 suppliers benefit from a steady source of leads for their sales pipelines year round from a targeted audience of 250,000 professionals from around the world visiting the site every month. We make performance tracking easy by providing an online tracking report, complete with electronic business cards and lead segmentation tools, for all of our suppliers, whether at the free or premium level.
Environmental Expert has just made it easier for you to reach the inboxes of the right environmental industry professionals from around the world and get immediate return on your marketing efforts. With our new email blast filtering & quoting tool, you can easily segment our database of over 140,000 opted-in buyers and decision-makers by location and industry. The tool instantly provides you with the number of recipients and cost of sending a direct email to the markets you wish to reach. This is a 100% free tool that allows you to build and refine your distribution list online. Once you’ve built a suitable list that fits your budget, you can place your order online and we’ll be in touch to schedule your email blast.
Email list rental is a great way to reach brand new potential customers and generate meaningful response in a short period of time with a low cost-per-lead, no matter whether your campaign’s goal is to create awareness, generate qualified leads, or make a sale. With our online tracking report, you’re able to see the vital statistics of your campaign (open rates, click-to-open rates, unique clicks…) in real time and download the contact details of recipients who have clicked through on your mailer.
For your peace of mind, Environmental Expert is serious about following email list best practices. All users eligible to receive email blasts have previously opted in to receive communications from third parties. We offer a one-click unsubscribe on the footer of all emails. And we manage our bounced emails to keep our list clean, email servers happy, and deliverability rates high.
Our staff also provides advice on email design and subject lines in order to maximize open and clickthrough rates. We can even build the html for you if you don’t have the time.
Get measurable results with your next campaign.
We’re pleased to announce that we have recently been accepted as a PRWeb distribution partner, meaning Environmental Expert will be streaming all relevant news from the PRWeb network through the news site & RSS feeds, with selected stories included in our e-bulletins, Twitter & our Facebook Page.
PRWeb, a service of Vocus, is a leader in online news distribution and online publicity. PRWeb “democratized” news distribution, transforming the “press release” from an expensive tool used by large corporations to an inexpensive yet highly effective way for organizations of all sizes to distribute their news on the Internet.
We feel this partnership will further expand our coverage of what’s going on in the environmental industry and provide you with insights from a new group of high-quality sources.
Check out a few of the most recent PRWeb stories on Environmental Expert!